Selected engagements. Specific, practical outcomes.

A CV-led view of work across marketing, education, AI, business expansion, and organisational transformation.

From business challenge to focused action.

Each summary sets out the client or industry, challenge, scope, strategic approach, and documented outcome without exposing confidential detail.

AI & Enterprise Technology

Business challenge: Build market visibility and client engagement around AI-based business solutions.
Scope of work: Country management, digital outreach, brand positioning, client engagement, strategic networking, and enterprise-focused marketing.
Strategic approach: Connected digital communication with relationship-led outreach and a clear enterprise audience focus.
Outcome: Completed the Country Manager engagement from February to July 2025, leading the market-facing activity throughout the assignment.

Packaging & Business Expansion

Business challenge: Create a practical route for expanding the business.
Scope of work: A total business expansion plan covering the requirements of the next stage of growth.
Strategic approach: Structured the expansion ambition into a coherent business plan for decision-making and execution.
Outcome: Completed and delivered the business expansion planning engagement.

Education

Business challenge: Attract and convert 12,000 Advanced Level pupils across the 2024/26 academic years.
Scope of work: Creative digital marketing strategy, branding strategy, and campaign execution.
Strategic approach: Aligned audience insight, brand communication, digital creative, and execution around a single recruitment objective.
Outcome: Completed the strategy and execution engagement around the 12,000-student recruitment ambition.

Government & State Enterprise

Business challenge: Support the amalgamation of Ceylon Fertilizer Company Limited and Colombo Commercial Fertilizer Limited.
Scope of work: Consultancy involvement in the amalgamation and establishment work.
Strategic approach: Supported the coordinated transformation required to bring two state entities into one company.
Outcome: Contributed consultancy support to the establishment of State Fertilizer Company Limited.

Higher Education

Business challenge: Build demand for a newly launched Business Management degree and a relaunched Web Development Bootcamp.
Scope of work: Business and marketing planning, digital marketing, social media, customer data, content, PR coordination, and integrated media activity.
Strategic approach: Combined audience data, multimedia content, digital campaigns, and wider print, television, radio, PR, activation, and social activity.
Outcome: Generated more than 1,300 degree applications in 2018/19 and more than 1,000 bootcamp applications in 2019.

Multi-Sector Digital Marketing

Business challenge: Give organisations across varied sectors fit-for-purpose digital marketing rather than a one-size-fits-all package.
Scope of work: Freelance digital advertising and strategy consulting for higher education, hospitality, food, apparel, professional services, and technology clients.
Strategic approach: Adapted digital strategy and execution to the commercial context, audience, and operating needs of each client.
Outcome: Delivered ongoing freelance consultancy work from August 2020 to December 2023 across a broad client portfolio.

Kayen can discuss relevant, non-confidential experience and shape an engagement around your business context.